Tripadvisor
August 2022 - May 2023
Daily Content
Instagram Stories & Pinterest
Images were obtained through Tripadvisor articles or non-copyrighted sources. Using Adobe Lightroom, images were then edited accordingly to fit Tripadvisor's brand guidelines. Text from graphics were derived from correlating Tripadvisor articles, structured to achieve the most amount of clicks.
Community Management & Influencer Relations
Combined social following on Instagram, Facebook, Twitter, Pinterest, & Tiktok of over 7.5 million users
Responsible for:
- The response and interaction of all direct messages & comments.
- Scheduling content through Sprinklr management software.
- Reaching out to influencers for potential collaborations and user generated content.
The Good Gear
Instagram Stories & Pinterest
During the 2022 holiday season, Tripadvisor launched their holiday shopping campaigns. These series of graphics were put together using content creation tool, figma. Shopping categories included golf, swimwear, skincare, luggage, and the outdoors.
Lunar New Year Campaign
Instagram Stories & Pinterest
Tripadvisor launched their Lunar New Year campaign to promote travel and exposure for this year's holiday. These graphics were created to show off different destinations and traditions of celebratory events.
