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Athletic Minds

Founded by Charlie Paulucci in 2018

Athletic Minds in a sports media brand that creates motivational content for its audience of over 20,000 athletes, social platform wide. Since 2018, Athletic Minds has created content daily for Instagram, its main social channel. In late 2021, the Athletic Minds brand expanded to podcast form with Athlete POV on Youtube, where host Charlie Paulucci interviews NCAA athletes. From athletic wear clothing to culture enhancing products such as canvas art, Athletic Minds' goods and services has been evolving ever since its initial website launch in 2020.

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As founder, Charlie has been solely responsible for content creation, marketing strategies, and overall brand development. A rough estimate for the amount of pieces of content created by Charlie is north of 5,000. All 15,000+ followers on Athletic Minds' Instagram account have been organically nourished through various strategies learned through trial and error. Website, athletic-minds.com was created by Charlie as well, while also designing, importing, and inserting all products and website copy.

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With the Athlete POV Podcast, Charlie edits entire episodes, creates podcast thumbnails and graphics, while also implementing marketing strategies to ultimately have accumulated over 16,000 Youtube views, over 350 subscribers, and having done over 60 episodes.

Twitter

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Instagram

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Youtube

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Content Creation

Instagram

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Athlete POV
Episode Covers

Athlete POV
Youtube Thumbnails

Content made possible through Canva, Adobe Photoshop, Adobe Lightroom,
Figma, and Instagram's story editor.

Mission

Athletic Minds strives to produce content at a rapid pace with the sole purpose to motivate and inspire athletes around the world. From raw, emotional text base quotes, to everlasting, mood-boosting products, Athletic Minds is here to stay as an active member of the good side of social media.
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