Strategy
Spartan Races
Aug 2020 - Dec 2020
In an effort to try to get people to sign up for select Spartan races, I sourced geographical running groups via Facebook to advertise races.
I sourced demographic storefronts to help promote select races by implementing a race sign-up commission for each store that agreed to advertise our flier.
Additionally, I sourced influencers, created outreach scripts, and managed relations for potential partnerships for our Thanksgiving "Turkey Trot" race.
Bryzos Steel
Jun 2020 - Present
To keep people frequently updated with the brand, I'm responsible for creating content and creating email newsletters + choosing listings to include in each newsletter.
I source industry related articles to convert into news-style content posts and source industry related podcasts for the founder to inquire about.
I also manage comments / direct messages on company social media accounts.
Stetson University Athletics
Aug 2020 - July 2021
The main focus was to grow an already existing fanbase (during peak Covid-19).
I was responsible for creating engaging social content in the form of promoting gameday events with giveaways and trivia questions.
I also actively engaged with the school community to grow the Instagram account's followers. In about 1 year I grew the follower count by 15%.
Ahimsa
2022
I was responsible for aiding to their Instagram account follower growth by following and unfollowing target audience related accounts while also moderating comments and direct messages.
Clearpath Energy
2021
I was tasked to source data by calculating results of numerous Instagram story polls to determine consumers' needs and wants.
Thoughts Worldwide
May 2022 - Aug 2022
A startup brand by Michigan State Women's Basketball's Kamaria McDaniel.
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We were originally introduced through my Athlete POV Podcast, where Athletic Minds had reached out to her to be a featured guest. After recording an episode, we stayed in touch and she shared ideas for her own personal brand. We put together a content and marketing plan, with goals to drive traffic to the brands website in order to convert sales. Content was driven on Instagram and Twitter.
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